Promotional and Recruitment Video

In the Spring of 2018, one of my MediaLab clients was GENSCO; a north-west heating, ventilation, and air conditioning company. Our team was hired to create a promotional video for the company that could also serve as a recruitment tool. The promotional team asked us to create a fast-paced, light tone to attract a younger audience as they were interested in expanding their outreach to college students. By incorporating text-graphics and action shots, our team was able to satisfy our client and create the youthful energy they were seeking.